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The Weather Company

2023–24

Senior Product Designer · IBM · 100M+ MAU

About The Weather Company

The Weather Company is the world's leading weather provider and most accurate forecaster, powering consumer brands including The Weather Channel, Weather Underground, and Storm Radar — used by hundreds of millions of people daily. Beyond consumer products, it provides enterprise weather data, forecasting, and insights for advertising, aviation, media, and government. Founded nearly five decades ago, the company combines meteorological expertise with scalable technology across web, mobile, and API platforms.

  • Embedded with the IBM/TWC design team on The Weather Channel app — Web, iOS, and Android
  • Owned design quality and visual standards across the Andela engineering team
  • Worked within the TWC Design Library to maintain consistency at consumer scale
  • Led design on the Activity Hub Module and Customer Journey experience
The Weather Channel case study 1
The Weather Channel case study 2
The Weather Channel case study 3

Work

Design System Governance

  • Immersed in the TWC Design Library — components, patterns, and visual standards at scale
  • Responsible for ensuring every piece of work shipped by the engineering team matched the bar set by the core IBM/TWC design team
  • Caught and resolved visual inconsistencies before they reached production

Activity Hub Module

  • Designed the Activity Hub — a centralised feed surfacing personalised weather alerts and relevant updates
  • Balanced information density with readability for users checking the app across different contexts and urgency levels

Customer Journey — Notifications, Accounts & Settings

  • Owned the end-to-end Customer Journey experience across notifications, account/profile, and settings flows
  • Designed for consistency and clarity across Web, iOS, and Android — three surfaces, one experience
  • Improved settings discoverability and reduced friction in notification preferences

Engineering Collaboration

  • Primary design liaison for the Andela development team — translating specs into buildable, pixel-accurate implementations
  • Conducted design QA across web and mobile builds at 100M+ monthly active user scale
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