Case studies
Client work and personal products, 2017 – present.
Case studies
Client work and personal products, 2017 – present.
Souk · Antler 2025
Startup2025–26 →Product engineer at an AI partner-led growth startup. Six product surfaces, 83 PRs, used by Deel and Google.
Peak · Tesco · Nissan · Adidas
Company2024–25 →Reframed AI supply chain UX from accuracy to trust. −18% retail stock-outs at Tesco, Nissan, and Adidas.
The Weather Company · IBM · 100M MAU
Company2023–24 →Led the Activity Hub redesign on The Weather Channel app. Reframed it from a notifications screen to a triage interface.
Sun & Moon Explainer · TWC · IBM · 100M MAU
Company2023–24 →Reframed sun, moon, tides, and stargazing as one connected system inside The Weather Channel app. Shipped to 100M+ monthly active users.
Travel Forecast · TWC · IBM · 100M MAU
Company2023–24 →Journey-based weather inside The Weather Channel app. Trip timelines, risk forecasting, and proactive guidance for 100M+ monthly active users.
Dojah · YC W22
Company2020–24 →Reframed six dashboard problems as one IA problem. −50% onboarding time, −60% integration time, +91% organic traffic.